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2017-7-15 10:48| : xu4710715| 鿴: 407| : 0|ԭ: xu4710715
ժҪ: ȷ·׬ǮĸӤƵгŻиռ䡣 ƵѾ˽ꡣ2017꣬ƵעشֱʳϷױȡЩСڡרҵĴֱϸݣȡ˸ ...

ȷ·׬ǮĸӤƵгŻиռ䡣


ƵѾ˽ꡣ2017꣬ƵעشֱʳϷױȡЩСڡרҵĴֱϸݣȡ˸͹עȡ

ЩֱУĸӤƵռһϯ֮ء밬ϷġƵ˷չƱ桷ƽ̨ռ8%ĸӤƵĸӤƵܲﵽ126ڴΡĸӤƵ׻ƵǵЩ裿

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̬һֱĸӤҵȵ㡣ӴҳûȺҵҪôֱͨӱ֣Ҫôûͨҵ;֡ƵҵķڣĸӤҵֶ͵ƵĿ

ŮԳΪĸʱܻкܶĸӤƵij֣ǡýһʹ㡣ĸӤƵҪΪӽԤв顢ʳʳ׵𣬽ŮԶ෽֪ʶҪý廮֣ĸӤƵҪΪ¼ͣ

һPGCרҵƵPGCProfessionalGenerated ContentָרҵݷPGCĸӤƵжƽ졢רҵԽǿص㡢ƵʱȽ϶̣ʺæµ϶ۿÿʱȡĸӤ֪ʶ

衷һƵĿöʽḸĸĸӤ֪ʶݺDZС׽̵ȶĿǰ衷ѾѶƵϵ300ϡĻȥ壬ֵ2.85ڡˡ衷ĻھĸӤϸ縨ʳ¡٤ȣγMCN֡

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һЩPGCƵĿ΢ŹںŴ΢ŹںšӪʳ΢ͼлƵƵʽʳ̼׶

ڶUGCƵUGCUser Generated Contentָûԭݡڹڣ֡ġƵȶƵƽ̨ΪͨûṩƵƽ̨ͨƵƽ̨¼̣ͬʱЩƵҲΪṩ˾

YouTubeϣMama NaturalǺܻĸӤƵг20Ķķ˿ڡ9 Months of Pregnancy in Under2Minutes2ӿ껳̥9£УUPͼƬʽչ˻йεı仯ƵŮûĻӭͦжǵļŮûرܸͬܡ

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YouTubeĸӤƵMama Natural

ƵսĿϲּĽĿʽԽԽȺ壬ݴսĿʽǴڸȤɵĸɻ

ĸӤ类Ϊ񡱵ĴҽμսĿݵڽĿУҽ£ڽ顣ѶƵƳĸӤա˺衷ע裬ע̰֡ķȺ塣ڡרҵֵ̰ġװһУα̰ṩཨ飬ָĸΪĵ׼

Ϊʲô谮ĸӤƵ

ĸӤƵҪڣΪʲôϲĸӤƵʵϣŮӹ޷¼󣬶ĸӤƵǡЩ

һ֪ʶ׻˵ӵÿһ춼µġԺӳɳÿһ죬ҪΪʲôʪܼӸʳӼʺȥ׶԰ڴǶеҪרҵĽĸӤƵУ̳Ҫ͡ǿƵĿУҪĴ𰸡

⣬Żij֣֪ʶֶϲһﴫ֪ʶЩͳŵɫʣȱѧԣǰ԰ġ͡ð󵽵ҪҪ룿ܻ㣬Ҫ룬ʱ䳤ȻõġջҽܻܿñΣաԴˣPGCṩݣΪûṩרҵĽ

ڶ̥ʮ£һβ׵СУҪﷴӦʹӦȶϰп˭˵ƵĿṩǽĿռ䡣ƵĿУǰ˵ܾ顣磬΢ŹںšӪʳUPС˼6-7¡8-9¡10-11µȽ׶εıṩ˸ʳƻ谴Ϊ׼ʳġ

ݹý屨ǸYouTubeѰĸӤ𰸣How-to-doôƵϻѵʱƽˮƽţ⣬ҲȥҲףһȥƵΪҲ֪֪ܰѲ40ļͥRique˵Щͨ罻ƽ̨UPԣͼѰ顣

ѡĸԣõģڹ﷽ˡھΧڣõģǶϲġĸӤƵһƷƼƵԱݣƵܳƷȫλԡڿƵ󣬳᲻СıֲݡЩƵѰòƷķꡣ

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YouTubeϵӤ

ýʾ58%YouTubeϹۿƵٹĸӤƷӤʱһᵽYouTubeϿӤƵװʹ򿪵ģνǶȵȵȡBarrieһλ34裬ۿƵ˽ƷԣĸӤƷİȫصġ

ҪĸӤƵ

20161¶̥ߵʽУҹƣĸӤƷҵӭȫ·չ׶Ρͬʱϰ߲ĸӤ̻˿ٳɳĿռ䣬ģҲơı£ĸӤƵݴҵδкܴķչռ䡣ҪĸӤƵѡЩѣûģ͹ԡ

ȣҪԭݡһ10+ѣҪÿ춼ݣѡȣڴҵжƿ

ԡ衷Ϊһڲ5ӵĶĿҪݡ硢Ƶʮ˹ͬɡÿһ֡ҪûгķӦҪ˼׷̶ְֵȡԭݣ̸ףοĸӤרҵԺǿݡ

ΣҪݶԪı֡ĿǰĸӤƵıҪ;̡桢֪ʶѡ̱ͨdzģʽƵΪڣûԱ΢ȵƽ̨ѡ΢Źںšʳ־ڹŹáʳСꡱڣûڹۿƵ󣬿΢ҵӦƷй

ҲdzģʽƵСVõĸӤ̵ĹͶš֪ʶѣǽģʽڿKOLҵƵݷĿǰ֪ʶӯģûңĻ͵̡

ҪƽݺͱֵĹϵԶҪ͹˿˿ȿԽ죬ҲԽءͨݱ޿ɺǣҵгĻ߼Ҫڲûĺøθеǰ£ƽݺͱֵĹϵŽҵ֡ڻгɲ£

衱ĸӤýĵλ޿ɺڽ6000BʡĴVҵֵ·ϣҲɹµۺڼٻɵĹӦ˵Ǯ׬ҲDzǵġȷ·׬ǮĸӤƵгŻиռ䡣

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